Elevate B2B Marketing News

Google’s New Bard AI

Google has just announced BARD (Bidirectional Encoder Representations from Transformers). BARD is a new artificial intelligence that they are working on to improve machine learning processes. BARD is a natural language processing system that can understand and generate natural language, which could make search engine results more relevant and helpful.

Google hopes to use BARD to improve the accuracy and relevance of their search results, as well as to provide more personalized experiences for users. BARD could also help Google in developing new tools for digital marketing and search engine optimization.

Microsoft Adds AI To Bing

Microsoft has recently added artificial intelligence to their Bing search engine. Bing AI is an advanced research project that uses machine learning to surface more relevant search results. The AI uses a combination of natural language processing and text-based analysis to provide more accurate and helpful search results.

By utilizing AI, Bing users have access to more accurate and timely search results that can provide valuable insights into their queries and help them to better understand their topic or question.

Business Trust Study

A new business trust study is making the rounds in the marketing world. The study, conducted by the Guardian Life Insurance company, looked at how businesses are viewed in the marketplace and how their trustworthiness impacts consumer behavior.

The study found that when it comes to trusting businesses, brand reputation, customer service, transparency and ethics are the top factors that impact customer loyalty and willingness to purchase products or services. The study also found that businesses who demonstrate a commitment to social responsibility are more likely to gain trust from consumers.

LinkedIn Content Preferences Research

LinkedIn recently released research on the content that users prefer to consume on their platform. The research shows that when it comes to content, users prefer content that is focused on either personal or professional development.

Users reported that they like content that helps them to learn and grow, as well as content that is related to their industry or profession. They also prefer content that is informative, inspiring, and thought-provoking. LinkedIn also found that users prefer content that is written in a clear, concise and engaging style.