We have a lot to celebrate in the world of B2B marketing. From LinkedIn’s growing success as a social network to exciting new updates from Microsoft, it’s an exciting time. Keep up to date with the latest news and find a way to stay ahead of the competition with the information below.

LinkedIn Now Has 900 Million Members

As the world’s largest professional social network, LinkedIn is perfect for B2B marketing. Recently, the company announced that it had reached a massive 900 million members. With so many professionals connected, businesses have the perfect opportunity to target their audiences more precisely and get more out of their campaigns.

Microsoft’s Growing OpenAI Investment

Microsoft has just announced its latest investment in OpenAI, a leading AI and machine learning research organisation. This strategic partnership between Microsoft and OpenAI will help the company scale its Microsoft Azure platform to public clouds, enabling businesses to more effectively benefit from AI-powered insights and enabling better decision-making.

New Global Digital Trends Report

Global Digital Trends report just released its 2020 report and it offers some interesting insights into how B2B marketers are adapting to the digital landscape. It looks at the impact of AI and analysis of data on B2B strategies, as well as mapping out the key channels for connecting with customers.

How Can Businesses Benefit from the Latest News?

These three developments offer a huge opportunity for businesses that want to stay ahead of the competition. Here’s how businesses can benefit from the latest news:

  • Take advantage of LinkedIn: With 900 million members, LinkedIn is the perfect platform for businesses to target their audiences and get the best out of their campaigns.
  • Invest in AI: Microsoft’s investment in OpenAI is a great opportunity for businesses to invest in AI and benefit from machine learning insights.
  • Read the report: The Global Digital Trends report is essential reading for all B2B marketers. Not only does it offer up-to-date analysis of the digital landscape but it also provides actionable insights into how businesses can tailor their strategies to best reach their audiences.

Staying up-to-date with the latest developments in B2B marketing is essential for any business that wants to stay ahead. With news like LinkedIn reaching 900 million members, Microsoft investing in OpenAI, and the latest Global Digital Trends report, businesses have all the tools they need to develop their strategies.