Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report
The B2B world has a lot of news to keep up with, and this post is a great way to stay up to date. Read on to learn more about the latest headlines in marketing, technology, and more.
LinkedIn Reaches 900M Members
LinkedIn recently reached the incredible milestone of 900 million members, outpacing other social media sites with their impressive growth rate. LinkedIn has grown leaps and bounds faster than the likes of Twitter and Instagram, with 41% of the entire global workforce currently having a LinkedIn account. This milestone is an exciting indicator of the potential for B2B customers to reach potential partners and customers on the platform.
Microsoft’s Growing AI Investment
Microsoft is pouring more money into advancing its AI capabilities, with its investment in OpenAI doubling to $1 billion. This investment is aimed at accelerating the development of advanced artificial intelligence, which could have numerous implications for businesses. Examples could include increased personalization for a customer’s experience, faster data analytics, and much more depending on the capabilities that come from OpenAI.
Global Digital Trends Report
The latest Global Digital Trends Report has been released and it brings some interesting insights into the latest trends in digital and online marketing. Here are just some of the highlights:
- Marketing budgets are shifting to videos and visuals: Reports show that videos and visuals now account for 61% of digital marketing budgets, significantly increasing from 33% just three years ago.
- Social media users are rising rapidly: The global number of social media users is now over 3.5 billion – nearly half of the world’s population.
- Mobile usage is continuing to outpace desktop: Mobile usage makes up over two-thirds of all internet usage, and the trend looks to continue well into the future.
These are just some of the highlights of the report, and it provides further insights into how businesses are adjusting their strategies to keep up with the rapidly changing digital landscape.
As can be seen, the B2B digital landscape is constantly evolving with new developments, changes, and trends. Keeping up with the latest news is essential to staying competitive in B2B marketing, and the headlines from this post are a great place to start.
