B2B Marketing News: New LinkedIn Tools, ChatGPT API, ROI & E-Procurement Rise!

It’s an exciting time to be a B2B marketer! Recent developments in the industry are setting the stage for a brand new era of customer engagement and target market outreach. Let’s take a look at four of the top headlines in the world of B2B marketing news:

LinkedIn’s New B2B Tools

This month, LinkedIn released its newest suite of B2B tools. It includes features such as:

  • Lead Gen forms, which allow marketers to build custom forms for their company’s website.
  • The ability to target dynamic ads to selected audiences.
  • LinkedIn-powered company profile pages.
  • Account-based marketing tools for personalized customer outreach.

As the social media behemoth cements its position as an authoritative source for B2B data and insights, it’s becoming a powerful hub for customer engagement.

ChatGPT Gets API!

New APIs from ChatGPT are making it easier than ever to plug-and-play conversations with customers. No coding or complex set up is required. Thanks to the APIs, customer services departments can now quickly and easily implement conversational AI programs.

B2B Content Marketing ROI on the Rise

Content marketing is essential to effective B2B efforts. And recent analysis is proving that it’s yielding excellent returns on investment. In fact, a new survey from Content Marketing Institute suggests that 66% of B2B marketers are seeing excellent results.

B2B E-Procurement Booms

E-Procurement is vital for businesses of all sizes. But its necessity jumps exponentially for B2B entities. For example, if a business needs to purchase materials from other businesses, e-procurement tools can help streamline the process. In 2020, we’ve seen a huge increase in the adoption of B2B e-procurement due to the pandemic.

It’s a busy and exciting time in the world of B2B! We can’t wait to see what new developments emerge in 2021. Stay tuned!