Elevating B2B Marketing News
Business-to-business (B2B) marketing is undergoing a significant transformation in the digital age. To keep up with the rapidly evolving B2B marketing landscape, we’ve gathered the top news stories to keep you up to date.
Rising B2B Tech Investment
Investment in B2B technology shot up in 2020. According to reports, venture capital investment into B2B software startups was $48.5 billion in 2020, representing a 37.4% increase from 2019. This money is going toward companies providing modern solutions for automation, marketing, customer service, and more.
ChatGPT Goes Pro
One of the biggest trends in B2B marketing is the rise of artificial intelligence. Recently, ChatGPT announced its Pro service, which allows marketers to use its AI platform to personalize conversations with prospective customers. With ChatGPT Pro, marketers will be able to streamline their customer acquisition process, enabling them to interact with more customers in less time.
Top Marketing Word Study
Recent data shows that marketers’ use of language can have a big impact on their success. According to a recent study, the top three marketing words that have a positive impact on conversions are free, you, and now. Knowing which words to use in copy and messaging can be a key factor in improving conversions and nurturing relationships with customers.
New Global Ad Spend Data
Ad spend around the world is steadily increasing, particularly in B2B markets. According to a new report from Advertiser Perceptions, global B2B digital ad spend increased 7.2% in 2020, with the United States and China seeing the biggest increases. The report also found that companies in the technology, financial and services industries are leading the way in ad spending.
These stories represent just a few of the exciting changes taking place in B2B marketing. Keep up with all of the top news and trends to stay ahead of the curve.