Elevate B2B Marketing News Roundup: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C
Business to business (B2B) marketers must stay on top of current trends to effectively engage their audiences. Below is a quick roundup of three current B2B marketing topics.
LinkedIn Reaches 930M Users
Investments in technology, as well as the growth of online businesses, have made LinkedIn an ever-growing powerhouse of users, reaching more than 930 million in April 2021.
This growth helps B2B companies create more user-engaged content. Additionally, marketers should take advantage of LinkedIn’s options for targeting different members via lead gen forms or messages.
Lines Blur Between B2B and B2C
The lines continue to blur between business-to-business (B2B) and business-to-consumer (B2C) marketing practices and strategies.
This means that B2B companies must search for new ways to differentiate their services and products. Tactics such as emphasizing user experience, creating value-based content, and personalizing their messaging can help maintain their competitive edges.
Utilize Social Media Platforms
Social media is another tool for B2B marketers, though new studies show that the return on investment is lower than initially thought.
If used properly, social media can help marketers reach potential customers, as well as increase brand awareness. Here are a few tips for utilizing social media:
- Engage with potential customers, rather than purely seeing it as another tactic for sales.
- Focus on platforms that are used by the right audience, such as LinkedIn or Twitter.
- Create relevant content.
- Monitor feedback and respond quickly to questions or complaints.
In summary, B2B marketers must stay up to date on the most current news and trends, as well as the ever-changing customer habits. A few current topics include the growth of LinkedIn users, the merging of B2B and B2C tactics, and utilizing social media platforms for marketing purposes.
By taking advantage of these tips, B2B companies can stay afloat in the ever-changing world of marketing.
