Elevate B2B Marketing News Roundup: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C
As B2B marketing continues to evolve, it is important to stay up to date on the news that affects the industry. Here is this week’s Elevate B2B Marketing news roundup.
LinkedIn Reaches 930 Million Users
This week, LinkedIn celebrates the milestone of having over 930 million members in more than 200 countries and territories. Since its launch in 2003, LinkedIn has become a global leader in connecting professionals and businesses. With one in four of the world’s professionals having a profile on the platform, senior marketers can expect to benefit from access to a larger, more diverse network for their efforts.
Lines Blur Between B2B & B2C
A study from Salesforce found that the line between “B2B” and “B2C” organizations is rapidly blurring. The report found that the majority of B2B and B2C organizations share the same core qualities when it comes to customer experience, suggesting that brands should take the best of both worlds when creating their customer engagement strategies. Additionally, the study found that for both B2B and B2C organizations, the main driver of customer loyalty is the quality of service.
Highlighting the importance of customer service for both B2B and B2C organizations, culminating in a more unified customer experience for customers regardless of the type of company they’re dealing with. It is also a reminder for B2B marketers to consider the customer-centric strategies typically associated with B2C when crafting their own customer engagement approach.
These are some areas B2B should focus on:
- Integrating customer feedback into decisions and campaigns
- Creating content tailored to customers’ specific needs
- Using analytics to gain insights about customer behavior
- Offering automated customer service solutions
- Providing personalized customer service
By taking advantage of B2C-oriented strategies, B2B marketers can better engage customers and build relationships that lead to increased loyalty and advocacy.