Elevate B2B Marketing News Roundup: LinkedIn Tops 930M Users & Lines Blur Between B2B & B2C

The world of B2B and B2C marketing has seen tremendous changes in the past few months. At Elevate, we’re constantly tracking all the shifts, so here’s a rundown of the top news items.

1. LinkedIn tops 930 million users

LinkedIn has been one of the cornerstones of the B2B marketing world for years, and it recently topped 930 million users worldwide. It’s now one of the most global social media networks, used by professionals all over the world.

2. Lines between B2B and B2C marketing are blurring

The lines between B2B and B2C marketing are blurring more than ever. With B2B businesses creating personalized experiences, leveraging influencers, and using digital storytelling, it’s becoming increasingly difficult to distinguish between B2B and B2C strategies.

3. Emphasis on collaboration

B2B marketers are transitioning to a more collaborative approach to marketing, with an emphasis on creating experiences that engage multiple stakeholders. This is leading to “shared value” campaigns that are designed to benefit both buyers and sellers.


The B2B marketing world is changing rapidly, and as new trends continue to emerge, it’s essential to stay on top of the latest news. At Elevate, we’ll continue to bring you the most up-to-date insights to help you stay ahead of the curve.

Stay informed with Elevate’s B2B Marketing News Roundup!