It’s the beginning of the month and B2B marketers must stay informed on the latest news in the B2B marketing world. Here is a round-up of some of the most interesting B2B marketing news today!

Social Engagements Hit New Low

Social media is one of the most powerful tools for B2B marketing, but it isn’t without its challenges. It has recently been revealed that organic engagements in B2B social media have hit an all-time low. There is still a great opportunity for businesses to capitalize on reach, but marketers should be aware of the potential pitfalls of relying too heavily on social media for B2B.

Gen Z B2B Buyer Study

Generation Z is quickly becoming a powerful force in the B2B buying world. A new study has revealed some interesting information about Gen Z B2B buying behavior.

  • Gen Z buyers are far more likely to use digital channels for researching products
  • It is estimated that Gen Z will make up nearly one-third of all B2B buyers by 2020
  • Gen Z buyers are also more likely to be influenced by user-generated content

Bing’s New AI Image Creator

Microsoft’s Bing search engine recently announced the launch of their new AI Image Creator tool. This tool allows users to quickly create AI-generated images based on text. This could potentially be a powerful tool for B2B marketers looking to create visuals for their content.

Marketing’s Rising Importance

The importance of marketing in the B2B world is difficult to ignore. Marketers are increasingly becoming aware of the value of marketing in driving customer engagement and sales. As more companies are recognizing the importance of marketing, B2B marketers will need to be prepared to leverage the latest marketing tactics to remain competitive.

In this ever-changing world of B2B marketing, it is vital for marketers to stay informed about the latest news and trends. These are just a few of the updates in B2B marketing news this month. Stay tuned for more updates and insights!