Elevate B2B Marketing News Weekly Roundup: B2B Marketers Using More AI & The B2B Creativity Formula

The world of B2B marketing continues to change and evolve, and this week’s Elevate B2B Marketing News Roundup shines a light on some exciting innovations and trends to keep an eye on moving forward.

B2B Marketers Increasing Use of AI for Personalization & Lead Quality

B2B marketers are increasingly incorporating AI into their strategies, and the impact of this shift is having a positive effect on personalization, lead quality, and overall effectiveness. Report after report reveals that B2B customers much prefer personalized, targeted content, as it helps them make informed decisions more quickly. By leveraging AI, B2B marketers have an opportunity to deliver such content more effectively and efficiently. AI is also essential for improving the quality of leads, as it can help B2B marketers identify which leads are worth pursuing and those that should be eliminated.

The B2B Creativity Formula: Re-Examining Approaches to B2B Marketing

In order to capitalize on the opportunities AI offers and delight customers, B2B marketers must embrace creativity in their approaches. To that end, Elevate VP of Creative offers a unique recipe for B2B creativity, which includes the following components:

  • Category & Audience: Understanding the product or service and the customer is a must.
  • Innovation: B2B marketers must craft novel, creative solutions to problems.
  • Strategy: Having a solid strategy is essential for achieving success.
  • Execution: Putting the strategy into practice, testing it, and fine-tuning it is necessary.
  • Measurement: Without ongoing evaluation, it’s impossible to know if the strategy is working.

By following this formula, B2B marketers can elevate their approach to marketing and stand out in the increasingly crowded and competitive B2B landscape. It’s clear that creativity and innovation are essential for success in B2B marketing.

These are just a few of the stories in our Elevate B2B Marketing News Roundup this week. To stay on top of the latest news and best practices, make sure to visit the Elevate B2B Marketing website for even more insights and inspiration.