In today’s Elevate B2B Marketing News Weekly Roundup, we explore the increased use of AI by B2B marketers, as well as the B2B Creativity Formula that could be used to create more effective campaigns.

B2B Marketers Are Increasingly Turning To AI To Boost Customer Experience

B2B marketers are increasingly turning to artificial intelligence (AI) to improve the customer experience during the purchasing process and to personalize the customer’s journey. AI technology can help marketers provide personalized content, recommend products, and offer better customer service.

The B2B Creativity Formula For Successful Campaigns

There is a B2B creativity formula that can be applied to successful campaigns, which includes three core components:

  • Data: Good data can be used to inform the creative process and ensure that campaigns are impactful and engaging;
  • Analysis: Good analytics are key to understanding what the data means and how it can be best utilized;
  • Creativity: Finally, effective campaigns also require creativity to bring everything together in an engaging and impactful way.

By understanding these three components, B2B marketers can develop more successful campaigns.

We hope that this week’s Elevate B2B Marketing News Weekly Roundup has provided some helpful advice on the benefits of AI for B2B marketers and the B2B creativity formula for campaigns.