Elevate Your B2B Marketing Strategies With Weekly News Roundup on Resiliency & LinkedIn’s New Feature

Businesses must strive to be resilient in the face of ever-changing market conditions, and B2B leadership must remain agile and adapt to new opportunities. To help you stay up to date on the news and trends surrounding B2B marketing, we’ve rounded up the most important news from the week.

Leading the Way in B2B Resilience

Many organizations have had to shift to digital business models due to the pandemic. However, this doesn’t mean that physical channels cannot be used to drive resilient sales growth. According to a recent study, hybrid strategies are essential when it comes to adapting to uncertainties. Here’s what you should know:

  • Adaptability is key: It’s essential to remain flexible when it comes to different techniques and sales models. This includes leveraging digital channels as well as physical outlets.
  • The importance of customer outreach: The study showed that reaching out to customers can be a great way to foster loyalty and trust while also maintaining productive relationships.
  • Understand the impact of investment: Developing a robust business model requires investments in data, technology, and analytics. With the right support, organizations can drive insights and form a foundation for long-term growth.

LinkedIn Empowers Brands With Its New Direct Messaging Feature

LinkedIn has launched a new direct messaging feature that will benefit brands looking to strengthen their connections with followers. The platform has enabled businesses to communicate with their target audiences in several ways, though users are now able to use the messenger to interact directly with each other. Additional features that come with the feature include media sharing, reactions, and in-conversation calls.

Further, LinkedIn has also introduced a new business intelligence tool. This analyzes multiple data points from different networks, providing insights that will help brands gain deeper understanding of their audiences.

Get Connected With B2B Marketing Resources

To stay on top of the latest B2B marketing news, resources, and trends, bookmark our page. With our news updates, you’ll continue to stay up to date on the news and learn more about resiliency and new features from social media platforms.

Happy reading!