Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push
CMO Tech Budgets Holding Steady
Chief Marketing Officers (CMOs) in the business to business (B2B) space are maintaining their technology spending budgets and have increased their focus on customer experience. Chief Executive Magazine recently reported that two-thirds of B2B CMOs plan to maintain their tech budget and the majority are expecting more mobility and better customer engagement tools during the upcoming year.
Ad Index Grows
Ad Age reported the first rise in ad spending since 2007. Despite this increase, few media conglomerates are expected to benefit from the increase.
LinkedIn’s AI Push
LinkedIn has announced its AI-focused hiring plans, a move that is sure to help the company become competitive in the AI race. According to Business 2 Community, the social media giant plans to double its Artificial Intelligence team by the end of 2019.
Key Takeaways
- CMOs are maintaining technology budgets and stressing customer experience
- Ad index growth is the first observed since 2007 but few are expected to benefit from the advert surge
- LinkedIn is stepping up its AI race with a decision to double the Artificial Intelligence team
