Elevate B2B Marketing News Weekly Roundup: CTA Buttons, a New Social Media Study & More

B2B marketers are always trying to keep up with the ever-evolving industry. To make it easier, here’s a list of top stories from this past week in B2B marketing news:

1. CTAs Help B2B Brands Keep Audience Attention

Call-to-action (CTA) buttons are an important part of a B2B brand’s digital strategy. They help draw attention to a product or service and drive conversions. A recent study conducted by AdRoll Group shows that CTAs are extremely effective in B2B marketing, especially on mobile, where 75% of users clicked a CTA button on a sample site.

2. Social Media Still Crucial for B2B

Despite the controversy surrounding it, social media still remains a huge part of B2B digital marketing. A recent survey conducted by American Marketing Association (AMA) revealed that over half of all B2B marketers use social media to reach their audiences. Likewise, 77% of B2B marketers said social media was either “very important” or “extremely important” in their marketing plans.

3. B2B Brands Rely on Video

Video is an important part of B2B digital marketing, and this week’s news shows that it’s only growing in importance. A new survey from Brightcove revealed that over 80% of B2B marketers are currently using video to promote their brands. Additionally, over half of those surveyed said that they plan to increase their video budgets in the coming year.

Tips for the Week

As a B2B marketer, it’s important to stay up-to-date with the latest developments in the industry. Here are a few tips for staying ahead of the competition and making sure your B2B campaigns are successful:

  • Keep track of the latest trends. B2B marketing can be constantly changing. Make sure you’re staying up-to-date with the latest trends and news.
  • Test your ideas and campaigns. Don’t be afraid to try something new. Testing can help you figure out what is and isn’t working for your B2B audience.
  • Leverage video. Video is an extremely effective marketing tool for B2B brands. Make sure you’re taking advantage of it.

With these tips in mind, you’ll be well on your way to creating successful B2B marketing campaigns and staying ahead of the competition.