B2B marketers are responsible for creating effective campaigns that attract and engage their audience. To stay up-to-date on the latest trends in B2B marketing, here is a weekly roundup of news you can use.

Call-to-Action Buttons

It’s important to include “call-to-action” (CTA) buttons in B2B campaigns. A recent study found that a well-placed CTA button can increase conversion rates significantly, with click-through rates up to 10 times higher than without. Make sure you include a CTA button on every page of your website!

New Social Media Study

A new study examined how popular B2B social media campaigns are on various networks. The results showed that LinkedIn is the most popular social media platform among B2B marketers, and Twitter is a close second.

Other Top B2B Marketing News

  • Paid Social Ads: B2B marketers are planning to spend more on paid social media ads in the near future, so make sure you take advantage of any new opportunities.
  • Marketing Automation: Automating your B2B marketing processes can improve efficiency and accuracy, and can save you time and money in the long run.
  • Content Marketing: Content marketing is key for any successful B2B campaign. Make sure you create high-quality content that’s optimized for SEO, and be sure to measure your results to see what’s working and what’s not.

Staying on top of B2B marketing news helps you stay ahead of the competition. Keep an eye out for new trends and technologies to ensure your campaigns remain effective. Good luck!