The Rise of B2B Buyers Using Social Media & Increasingly Employing Influencers

B2B marketing is becoming increasingly complex. Businesses are competing in an ever-evolving global landscape, and their tactics for acquiring and retaining customers are evolving as well. The weekly roundup looks at recent trends in B2B marketing that are driving successful campaigns.

Social Media Growth Among B2B Buyers

Organizations are turning to social media to find and engage with their core audiences more than ever before. According to a recent survey from B2B International, 68% of B2B buyers now use social media during the purchase process. This number is up 44% from 2017.

The rising use of social media has a ripple effect. More attention is being placed on content marketing, and businesses are creating more visual content than ever before. Ultimately, B2B buyers are turning to social media to inform their decisions, giving businesses more opportunities to stand out to their target audience.

Growing Use of Influencers in B2B Marketing

Organizations are relying more on influencer marketing tactics than ever before. A survey from Adweek found that 81 percent of B2B marketers say influencer marketing is successfully meeting their marketing needs.

The use of influencers is particularly popular when it comes to technology companies. Companies in the technology space are leveraging influencers to create compelling content that not only markets their product or service, but also educates their target audience on industry trends.

Taking the Lead with B2B Marketing

Organizations are taking the lead when it comes to B2B marketing. From employing social media to influencers, businesses are utilizing innovative solutions to reach their customers and build relationships. Those who are able to successfully implement these tactics will be positioned for continued success in the ever-evolving global landscape.

Key Takeaways

  • More B2B buyers are using social media to inform their decisions.
  • 81 percent of B2B marketers are finding success in influencer marketing.
  • B2B companies are implementing new tactics to stay ahead of their competition.