As businesses move more operations online, B2B marketers need to stay on top of digital marketing trends. To help, the Elevate B2B Marketing News Weekly Roundup provides news about breaking trends, strategies, and insights into the B2B buying process. This week, we’ll look at the increasing use of social media by B2B buyers, as well as the rise of influencer marketing.

More B2B Buyers Using Social

B2B buyers are increasingly utilizing social platforms like Twitter, LinkedIn, Instagram, or YouTube for their purchasing decisions. In fact, according to research from the Content Marketing Institute and Top Rank Marketing, 89% of B2B buyers use social media when researching products.

Moreover, social media can offer B2B marketers valuable data, allowing them to better cater their marketing materials to their target audiences.

So, why are B2B buyers increasingly heading to social? Here are a few benefits:

  • It’s an affordable way to reach a wide, potential audience.
  • It can drive traffic to other platforms.
  • Companies can target prospective buyers more accurately.
  • It can help build relationships with potential customers.

Rising Use of Influencers

In addition to the increased use of social, influencer marketing is also becoming a popular way for B2B marketers to reach their target audiences.

When it comes to influencer marketing, the key is to find an influencer whose audience is already engaged with your brand and products. This helps ensure that your message is reaching people who are already primed to purchase.

Furthermore, influencer marketing can be a relatively cost-effective way to generate a high ROI. According to research from Tomoson, companies are able to get an avg. return on investment of $6.50 for every $1 spent on influencer marketing.

In conclusion, given the benefit of social media and the return on investment of influencer marketing, B2B marketers should consider taking advantage of these powerful strategies. With the right approach, these channels can be a great way to elevate your brand’s visibility and reach out to potential customers.