It’s no secret that B2B marketing continues to grow in popularity and importance. Each week brings a new set of stories and conversations about how to drive success in the B2B marketing space. Here’s a selection of the most valuable stories that made headlines this week, including the most powerful B2B brands and how to optimize customer marketing in B2B.
The Most Valuable Brands in B2B
Interbrand recently released its report on the most valuable B2B brands in the world. The assessment focuses on the companies “whose offerings are most highly valued by businesses, not necessarily consumers.” It’s no surprise that Microsoft was awarded the top spot. Other major B2B companies to make the list include IBM, Oracle, Cisco, SAP, and HP.
Optimize Customer Marketing in B2B
Marketers need to think deeper when it comes to optimizing customer marketing in B2B. Instead of relying on traditional acquisition strategies, marketers need to focus on the entire customer lifecycle, and offer customers something that can improve their own business outcomes. Companies need to factor in industry-specific factors, personalized messaging, and a good relationship with customers to ensure they’re getting the most from their investments.
Key Takeaways
- The Most Valuable B2B Brands: Microsoft is the most valuable B2B brand, followed by IBM, Oracle, Cisco, SAP, and HP.
- Optimizing Customer Marketing: Companies need to move away from traditional acquisition strategies and think more strategically when it comes to customer marketing in B2B.
- Focus on the Whole Customer Lifecycle: Companies need to factor in industry-specific factors, personalized messaging, and good relationships with customers to get the most from their investments.
