GA4 Integration with Moz Pro: A Comprehensive Guide

Moz Pro is an intuitive platform that helps businesses monitor their website performance, track rankings, and gain valuable insights. Integrating Google Analytics 4 (GA4) with Moz Pro is a great way to gain a comprehensive understanding of user behaviors and enhance your SEO and marketing campaigns for maximum effectiveness.

What Is Google Analytics 4?

Google Analytics 4 (GA4) is the most recent version of Google Analytics and offers a comprehensive suite of features that can help businesses measure user behavior and gain valuable insights. It uses machine learning and artificial intelligence to provide insights into your website performance that go far beyond the usual metrics.

Why Integrate GA4 with Moz Pro?

Integrating Google Analytics 4 with Moz Pro is an easy way to maximize the value of your web analytics and SEO efforts. With GA4 integrated with Moz Pro, you can track and monitor more than just page views and visits — you can also gain insights into user behaviors, such as the pages they visit and how long they stay on the page. You can also track user interactions with forms and buttons. This can be vital for identifying areas of your website that need improvement and launching more effective SEO and marketing campaigns.

How to Integrate GA4 with Moz Pro

Integrating GA4 with Moz Pro is straightforward. It starts with connecting GA4 to Moz Pro, which is done by adding the Google Analytics tracking code to the Moz Pro dashboar

  1. First, log into your Moz Pro dashboard.
  2. Go to the ‘Connect’ page and select the ‘Google Analytics’ option.
  3. You will be asked to enter the Google Analytics tracking code. Copy the tracking code from your GA4 dashboard and paste it into the Moz Pro dashboard.
  4. Click ‘Save’ when you are done.
  5. You will see a success notification. Click ‘View Now’ to view your GA4 data in the Moz Pro dashboard.

Features of GA4 Integration with Moz Pro

  • Custom visitors segmentation: You can segment visitors and track their behavior on your website, giving you greater insights into their interests and preferences.
  • Search engine rankings tracking: GA4 integration with Moz Pro makes it easy to track your website’s rankings on search engines, giving you a better understanding of how you are performing in the search engine results pages.
  • Page speed insights: You can track page load times and other performance data, giving you insights into areas that need improvement.


Integrating GA4 with Moz Pro is an easy way to optimize your website performance and get the most out of your web analytics and SEO efforts. With GA4 integration, you can gain comprehensive insights into user behaviors, track rankings, and receive insights into page load times and user interactions. By taking advantage of all the features GA4 integration with Moz Pro offers, you can improve the effectiveness of your SEO and marketing campaigns and ultimately generate more sales.