The line between SEO and UX Design can often be blurred, making it difficult for SEOS and UX Designers to work together effectively. This Whiteboard Friday dives deep into the intersection of SEO and UX and best practices to ensure everyone is happy and the work is effective.
Understand Skill Sets
It’s important for SEOs and UX Designers to acknowledge the different skill sets each team provides to the project. SEOs excel in understanding how to create organic traffic driven by keywords, while UX Designers understand how users interact with the website. When working together, each team should recognize and respect the skill sets of the opposite team.
Prior to commencing work together, it’s essential to craft clear goals that both parties strive to complete. Establishing individual objectives allows teams to develop a framework regarding roles, strategies, and expected outcomes of the project. This will also ensure everyone is on the same page and working towards the same goal.
Utilize Core Processes
In order to ensure a successful project, consider utilizing core processes such as:
- Research: Understand the specific challenges of the project and the context the site is operating in.
- Strategy: Design a custom plan to fit the individual project needs.
- Execution:Put the the strategy into action for optimal results.
- Analysis:Measure key performance indicators to assess the success of the project ongoing.
Keep in mind that each step in the process will involve both SEOs and UX Designers working together to manage the process.
Organization is key to completing a successful project. It’s important to create an efficient workflow to ensure tasks are tracked and deadlines are met. This could include utilizing project management software, setting reminders, and hosting bi-weekly check-ins between teams. Creating an organized workflow helps ensure everyone is on the same page and working together effectively.
At the end of the day, a successful project requires collaboration between SEOs and UX Designers to ensure all aspects of the project are taken into account and achieved. By understanding skill sets, establishing goals, utilizing core processes, and staying organized, both teams can work together to create a website that drives organic traffic, encourages user engagement, and delivers the desired end results.