In recent months, there has been increased buzz around the popular social media platform, TikTok. It’s become one of the most used apps with a massive user base which includes celebrities, musicians, influencers, and entrepreneurs.
These individuals and brands take advantage of various features which make the platform so enticing to its users. One of the most impressive features is its ability to read the mind of its users and deliver content catered to their interests.
Using Signals to Tailor Content
TikTok takes advantage of several signals which are used to deliver content tailored to the user’s interests. These signals include:
- Device Information: The type of device used, the software version, device model, etc.
- Location: Where a user is located when using the platform.
- Organic Search: The type of content users are searching for and the frequency of queries.
- Verified Hashtags and Follows: The hashtags a user follows or searches for, and the users they choose to follow.
- Web History: The web browsing history associated with the user’s device, including information about the type of content that has been visited and the number of visits to certain websites.
By analyzing these signals, the platform has an idea of what type of content will be most engaging for its users.
For example, a user browsing through Instagram or Google for ‘dance trends’ will likely be served with related content when they access the TikTok app. It might be a challenge, funny hilarious videos or a dance trend featuring an influencer.
Using Algorithms to Make Deliveries
TikTok has a powerful algorithm that is used to recommend content based on the signals it captures. It takes into consideration a user’s demographic, interests, and location when selecting content to show. It also looks at data about how long users spend watching certain videos, whether they react with a comment, like, or share it.
In addition, TikTok’s algorithm takes cues from existing trends. It looks at what people are searching for, what similar users are engaging with on the platform, and what content is being created by trends that are soaring in popularity.
By using these factors, the platform is able to deliver content that is almost certain to win over users and become viral. As a result, each new video uploaded to TikTok is almost guaranteed to be shared by hundreds and thousands of people in a matter of days.
The Effects
With high-quality content and an algorithm that delivers tailored content, it’s no wonder why TikTok has become one of the most popular social media platforms. It provides users with an entertaining experience and keeps them coming back for more.
However, it’s worth noting that the ability of the platform to read its user’s minds can be seen as intrusive. It raises privacy and security concerns, as the information collected can be monetized.
At the end of the day, it’s important to be aware of what information is collected and how it’s used. Being aware of the terms of service of social media platforms helps users be aware of their options and how their privacy can be safeguarded.
