How to Create an SEO Strategy [Plus Free Tools & Templates]

Creating an effective SEO strategy can be a daunting task. Many individuals struggle to find the right strategies and tools that will help them increase their visibility in the search engines and bring more potential customers to their website.

Luckily, there are a few tips and tricks to help get your website engaged with potential customers and increase your chances of dominating the search engine result pages (SERPs). The following steps will help create a successful SEO strategy that aligns with your desired goals.

1. Establish Goals and Objectives

First and foremost, it is important to identify your desired goals and objectives for your website as early as possible. Are you focused on increasing website visits? Generating more leads? or Boosting website sales? Once you’ve established your core goal, you can begin to determine the best SEO tactics that will drive the results you are aiming for.

2. Perform an SEO Audit

The next step is to conduct an SEO audit of your website. This audit includes reviewing your current website structure, content, links, and a variety of other elements to ensure everything is up to date and to identify any potential weaknesses. A good SEO audit provides actionable insights for improvements that can help your overall SEO efforts.

3. Conduct Keyword Research

Conducting keyword research is an important part of any SEO strategy. Keyword research helps you determine which words and phrases are most relevant to your website and provide avenues for opportunities to reach target audiences with your content.

4. Develop a Content Strategy

Once you’ve identified your keyword targets, you can begin to develop a content strategy that is focused on driving organic traffic and visibility to your website. Creating content that is both engaging and relevant to the topics you are targeting is essential to helping your website climb the SERPs.

5. Analyze and Optimize

Analyzing and optimizing your website’s content is key to increasing organic traffic and visibility. Utilizing a variety of tools that provide insights into how your website is performing in the SERPs can be a great way to help further optimize your website and make sure it is performing to its highest potential.

Bonus: Free Tools & Templates

Here are a few helpful tools and templates to help get your SEO strategy off the ground:

  • Google Keyword Planner: This tool helps you find the most relevant keywords for your website.
  • SEO Audit Template: This template can help you identify any areas of your website that need optimization.
  • Competitor Analysis Tool: This tool will help you discover what your competitors are doing so you can keep up or even get ahead.
  • Content Calendar Template: This template helps you map out your upcoming content to make sure it is optimized and targeting the right keywords.


Creating an effective SEO strategy is a daunting task, however, with the right strategies and tools, it doesn’t have to be. By following the steps outlined above and making use of some of the free tools and templates provided, you can create an effective SEO strategy that helps your website reach a wider audience and drive more visibility and potential customers in no time.