How to Create an SEO Strategy [Plus Free Tools & Templates]

Search Engine Optimization (SEO) is a powerful and effective way to increase visibility and generate more organic traffic to your website. A successful SEO strategy takes time and effort to implement and manage, but the results can be invaluable.

In this article, we will guide you through the steps of creating an SEO strategy and provide some useful resources and templates to help you get started.

Step 1: Do Your Research

The first step to creating an SEO strategy is to do some research. Understand your target audience, their behavior, and the keywords they use to search for your products or services. This will help you identify potential organic search opportunities and also allow you to focus on improving your website’s rankings for the most relevant terms.

It’s also important that you review your competitors’ SEO strategies and see how they are positioning themselves in search engine results. This will help you understand what’s working for them, allowing you to create a strategy that works for you.

Step 2: Analyze Your Existing SEO Performance

The next step is to analyze your existing SEO performance to determine what changes need to be made. Use a tool like Ahrefs, SEMrush, or Moz to review your website’s current rankings and review your website structure, content, and link profile to determine what needs to be optimized.

Step 3: Set Your Goals

Once you’ve done your research and analysis, it’s time to set some goals for your SEO strategy. Be sure to make your goals specific, measurable, attainable, relevant and time-based (SMART). This will help you measure the success of your strategy, and stay on track.

Step 4: Create Content

Creating high-quality and relevant content is a crucial part of any SEO strategy. It’s important that you focus on creating content that is valuable, informative, and helpful. You should also ensure that your content is properly optimized for SEO and includes target keywords within the text.

Step 5: Utilize SEO Tools & Templates

Along with the steps outlined above, there are also some great SEO tools and templates available to help you get started. Some of the most popular tools and templates include:

  • Google Search Console: Analyze your website’s performance and make changes to improve visibility.
  • Screaming Frog SEO Spider: Identify and fix errors on your website that could be hindering your SEO success.
  • Yoast WordPress Plugin: Optimize your pages for SEO and readability.
  • SEO Toolkits and Templates: A variety of templates and resources available to help you create and track your SEO strategy.

Step 6: Track & Measure

The final step is to track and measure your SEO strategy and optimize as needed. Monitor your website’s rankings and observe the effects of your SEO efforts over time. If you’re using a tool like Google Search Console, you can also view your search traffic and make changes accordingly.


Creating an SEO strategy can seem like a daunting task, but it doesn’t have to be. By following the steps outlined above, and utilizing the tools and templates provided, you can create an effective and successful SEO strategy for your business.