Do you need to drive attention to your business on a local level? Your website’s landing pages are key to success. In this Whiteboard Friday post, we will go over what goes into a great local landing page, so you can create a kick-ass page for your business.
Relevant & Optimized Page Headers
Page headers are the first element that website visitors tend to see. It is crucial to your success that you optimize your page headers. Make sure to include the city, region, and/or neighborhood that you are trying to target. This will let search engines and visitors know right away that your page is applicable to their search.
Adding a call-to-action (CTA) is essential to local landing pages. Without a CTA, visitors can become confused on what to do next. Your CTA should be clear and concise, communicating what the visitor will get if they take the desired action.
Include Location-Based Images & Videos
Including location-based images and videos can help visitors truly understand that your page is specific to their area and can help them understand the services you offer in more detail. High-quality images, videos, and content can make or break a great local landing page.
Location-Specific Contact Information
Make sure to include all relevant contact information, where applicable:
- Location-Specific Address: Include the physical address of your local location, or your local service area.
- Phone Number: Include a phone number, or several, in order to give your visitors an easy way to contact you.
- Schedule: If you have regular, recurring hours, make sure to include them.
- Social Media: Link out to your social media channels, so visitors can easily connect with you.
By these simple steps, you can create a great local landing page that will help you draw attention to your business on a local level.
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