The Benefits of SEO

Search engine optimization (SEO) is quickly becoming a fundamental business strategy for companies of all sizes and in any industry. SEO increases visibility, drives web traffic, and grows your customer base. When SEO is done correctly, it has tremendous value—value that executives can understand and capitalize on.

Explaining the Value of SEO

Here are some tips to help you explain the value of SEO to executives:

  • Show them the data: Executives respond positively to numbers, so provide them with measurable data on the return on investment (ROI) of SEO efforts. Be sure to highlight how SEO can increase organic web traffic, increases visibility and boosts revenue.
  • Make it simple: SEO success depends on a complex strategy implemented through multiple channels. Simplifying this information and emphasizing the most important aspects will help executives grasp the value of SEO.
  • Connect to the mission: Relate SEO to a company’s overall mission and demonstrate how it can help achieve long-term goals. Show how SEO can help reach customers, provide a better user experience, and drive sales through targeted content.
  • Discuss the competition: Explain to executives that the competition is likely already engaged in SEO and point out how falling behind can be costly. Discuss how SEO can allow companies to remain competitive and show how the competition is using SEO to their advantage.

Realizing the Value of SEO

Explaining the value of SEO to executives can be difficult. But with a little education and some tangible evidence, the value of SEO can become crystal clear. By understanding both the short and long-term benefits of SEO, executives can better recognize the value that SEO can bring to their business.