What is Digital PR and E-A-T Signals?

Digital PR is a way to increase a website or brand’s visibility online, by leveraging third-party stakeholders such as bloggers, influencers, media outlets, and industry thought leaders.

E-A-T signals stand for expertise, authority, and trust. It is a ranking signal used by Google, which help them to determine whether a particular website is ‘trustworthy’ and authoritative enough to appear in their search results.

How to Use Digital PR to Improve E-A-T Signals

Using Digital PR to improve your website’s E-A-T signals can be an effective way to increase your visibility and authority online. Here are some tips to get started:

Build relationships with external sources

Develop relationships with journalists, bloggers, and other influencers in your industry. These relationships can be leveraged to encourage high-authority websites to link back to your website, which will help to boost your E-A-T signals.

Create content that is authoritative and trustworthy

Make sure that all content you create is accurate and well-written. You should strive for content that is both authoritative and trustworthy, as this will be beneficial for your website’s visibility in search engine results.

Request media coverage

Reach out to established media outlets and ask them to feature your website or brand. This will help to boost your website’s visibility and authority, and contribute to higher E-A-T signals.

Participate in relevant conversations

Take part in conversations relevant to your industry, and become an active member of the industry community. This will help to build your authority in the eyes of Google, and thus, your website’s E-A-T signals.


Using Digital PR to improve your website’s E-A-T signals can be a great way to increase your visibility and authority online. By following the above tips, you can take advantage of the power of Digital PR to boost your website’s search engine rankings and visibility.