Getting your customer’s attention and provoking action can be tricky and often overlooked by businesses. But it’s an essential step in any business’s journey — and it’s why video should be your go-to marketing tool. Video is a powerful medium to capture your customers’ attention, engage their interest, and ultimately move them to action.

1. Choose the right story

The key to successful video marketing is developing the right story. Think about your target customer’s needs and wants. Find a captivating story that resonates with them and delivers the message you need to share. You want to entice your customer with a story they can connect with.

2. Show and tell

Make sure you’re using the visual medium to your advantage; show your customers what you’re talking about. Use compelling visuals to illustrate your points and engage your audience. Show, don’t just tell.

3. Simplify the process

Don’t take a long time to get to the point; your customer won’t have the patience or attention span. Make sure your video is concise and easy to understand. Focus on providing the necessary details without getting too verbose.

4. Include a call to action

Give your customer a way to act. Don’t just give them information, but give them a route to do something with it. Whether it’s to visit your site, make a purchase, subscribe, or share — make sure the call to action is clear and concise.

5. Track your metrics

Always measure the performance of your video campaigns. Track your metrics — engagement, views, shares, and shares — and make adjustments as needed for improvement or optimization.


Video is an incredibly powerful marketing tool to captivate your customer’s attention and provoke action. Keep these 5 points in mind when creating your video campaigns and you’ll have success in no time:

  • Choose the right story
  • Show and tell
  • Simplify the process
  • Include a call to action
  • Track your metrics

Start creating videos today to have your customers’ attention and provoke action.