Video content is a powerful tool for both getting your customers’ attention and inspiring them to take action.

Whether it’s a short explainer video, a tutorial, or a webinar recording, video content can effectively capture your customer’s attention and inspire change.

Here are a few tips to help you create compelling video content that will win your customers’ attention and provoke action.

1. Make Your Content Relevant

When creating any form of video content, you want to make sure it’s relevant to your audience. If the content is too generic or subjects that don’t relate to your customers, chances are you won’t see much engagement.

Your content should be tailored to the interests of your customers. Do customer research to understand what will resonate with them and use that knowledge to create a video that speaks directly to them and their needs.

2. Keep It Short & Sweet

No one has time to sit through a 15-minute, rambling video – the goal should be to keep it short and to the point. Long-form videos may be appropriate in some cases, but for most purposes, keeping it under 5 minutes will ensure people watch it all the way through.

Always start off with something catchy and interesting to grab the viewer’s attention and make sure to preview what’s in the video so your audience knows what to expect.

3. Highlight Benefits & Calls to Action

You want to make sure your video has a lasting impact. Your goal should be for customers to walk away with a clear understanding of what you offer and why they should act.

Highlight key benefits that can help customers solve their problems and provide a specific call to action such as signing up for a free trial, making a purchase, etc.

4. Use Visuals & Animation

Incorporate visuals and animations to make your content more engaging. Visuals can help to break-up long stretches of text and can be used to illustrate a point more effectively than words alone.

Including animations can be great for quickly conveying complex concepts and making them easier to understand.

5. Promote Your Video Content

Once you’ve created the video, make sure to promote it on all your channels. You can use social media, email campaigns, and even video sharing sites to get the word out and drive more views.


Creating compelling video content is an effective way to capture your customers’ attention and provoke action. Make sure to tailor the content to their needs, keep it brief and to the point, highlight benefits, use visuals and animation, and promote it on all your channels.