Whether you are a blogger or a content creator, understanding how the featured snippets work can be incredibly helpful in boosting content visibility and website traffic.
What is a Featured Snippet?
A featured snippet is a summary of an answer to a user’s query, which is featured at the top of a Google search result page. It is extracted from relevant webpages and is typically a sentence or two in length.
Benefits of Landing a Featured Snippet
- More Visibility: Landing a featured snippet offers increased visibility for your content as it featured at the top of the Google results page.
- Drive Increased Traffic to Your Site: Featured snippets can also drive more organic website traffic to your website as it increases your organic click-through rate.
- Build Authority: Having a featured snippet for your desired query is a great way to build authority within your industry and show that you are an expert.
To take advantage of featured snippets, the first step is to identify potential opportunities. Here are three strategies:
- Brainstorm: Identify keywords related to your content and industry and use them to brainstorm what type of questions users may be asking.
- Find Questions with No Featured Snippet: Run a search query and scroll past the featured snippets to identify questions with no featured snippet for which your content can rank.
- Monitor Trends: Keep track of trending topics related to your industry, identify questions, and ultimately create content with relevant answers.
In conclusion, with the right strategies and tactics, you can identify featured snippet opportunities and significantly increase your content visibility and website traffic.