In the ever-changing world of SEO, it is essential to stay up to date with the latest trends and techniques. SEO skills are like muscles: they must be constantly used and developed to keep them strong in order to remain competitive. In this Whiteboard Friday, we’ll discuss how to identify and fill the gaps in your SEO skill set.

1. Identify Your Knowledge Gaps

The first step to filling your SEO skill gaps is to identify where you lack knowledge or experience. It can be helpful to make a list of the areas you are unfamiliar with, such as keyword research, link building, technical SEO, etc. Once you’ve identified this list, you can begin researching and exploring resources to learn more about these topics.

2. Understand Your Business Goals

Understanding your business goals and how SEO can help meet them is essential to becoming a successful SEO practitioner. Before diving into the technical aspects, it’s important to first understand how SEO can impact your business’s bottom line. This will help you focus your learning on topics that are most relevant to your business objectives.

3. Take Online Courses and Attending Events

The best way to learn any new skill is to dive right in and start learning. Taking online courses and attending conferences and other events are great ways to develop your SEO knowledge and build your skill set.

4. Take Advantage of Free Resources

There are plenty of free resources available for learning about SEO and filling your skill gaps. Blogs, podcasts, email newsletters, and webinars are all great ways to stay up to date on trends and techniques. It’s also helpful to follow SEO industry leaders on social media to get their latest insights and advice.

5. Hire an SEO Consultant or Agency

If you don’t have time to learn SEO skills on your own, then you may want to consider hiring an SEO consultant or agency. They can provide expert advice and support you in developing a successful SEO strategy.


The SEO landscape is constantly changing and it’s essential to stay up to date. By taking the steps outlined above, you can ensure you are equipped with the latest knowledge and skills to succeed in SEO. With the right resources, you can identify and fill your SEO skill gaps.