Lessons Learned from SEO Tests That Didn’t “Win” – Whiteboard Friday

SEO tests can provide invaluable insights for website owners, but sometimes our tests do not yield the desired outcome. Instead of getting discouraged, it’s important to take note of what we can learn about SEO from tests that don’t win. This is the focus of this Whiteboard Friday.

1. Focus on Good User Experience

Bad user experience typically results in a poor ranking. If a test fails to bring in the desired rankings, then chances are the user experience of the website was affected negatively. A few things to keep in mind when creating website content are:

  • Use simple language – avoid jargon and long sentences that require extra effort to read.
  • Make it visually appealing – use visuals to divide content and make it easier to read.
  • Keep meaningful titles – titles should accurately describe the content and be meaningful to users.

2. Consistently Monitor Performance

It’s important to continuously measure our website’s performance if we want to maintain a good ranking. We can use tools such as Google Analytics to measure bounce rate and page views, as well as tools like SEMrush to monitor keyword trends.

By consistently monitoring website performance, we can make informed decisions on where improvements should be made. We can also use our data to test if certain changes make a difference in ranking.

3. Think Outside of the Box

When our tests fail, it’s a good opportunity to think outside of the box. Instead of focusing on the same tactics, consider trying something new. This could be using different keywords, creating content around a new topic, or running experiments such as A/B tests.

By being open to trying something different, you can potentially uncover new opportunities that will give you an edge over your competition.


Ultimately, it’s important to remember that SEO tests are not always successful. Every test presents an opportunity to learn and grow as an SEO marketer. By focusing on user experience, monitoring performance, and thinking outside of the box, you can uncover new insights that will help you reach your goals.