Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
Have you ever experimented with SEO tactics or campaigns, only to be disappointed with the results? In today’s Whiteboard Friday, we’d like to discuss some valuable lessons that you can learn from these downfalls.
Toughen Up Your Strategy
- Be Prepared for the Worst – Even when the odds are in your favor, there’s still a chance that the test won’t go in your favor. It’s important that you consider this possibility, and be prepared to switch tactics when needed.
- Dig Deeper Into the Data – Don’t always focus on the top-level numbers like CTR and cost per click. Look for more specific metrics that indicate how users are responding to the test, like scroll depth and time on page.
- Share Your Learnings – Don’t look at failed SEO tests in isolation. If you take the time to analyze why they didn’t work, you can apply those learnings to future campaigns.
Keep Testing & Experimenting
Ultimately, every SEO test won’t be successful. But you should never give up on experimentation. By testing different tactics, you’ll be able to find the strategies that really shine. Don’t be afraid to learn from your failures, and try to improve upon them in the future.
When you take the time to analyze why a test didn’t meet expectations, you can make the most out of even the worst outcomes. With enough knowledge and experience, you can refine your SEO strategy and increase your chances of success with every test.