Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
In this Whiteboard Friday, we’re exploring the “lessons learned” from SEO tests that didn’t “win”. It happens more often than you think – plenty of experimentation that ends up seeming unfavorable. But that doesn’t mean nothing was learned! Read on to learn more:
1. Approach Unfavorables with an Open Mind
When you don’t get the results you were hoping for, the immediate reaction is often one of disappointment. However, you should try to approach unfavorable results with an open mind and see if there are any valuable insights that can be gained from the experience.
2. Rethink Your Assumptions
Another lesson that can be learned from SEO tests that don’t win is to re-evaluate your assumptions. For example, you may have assumed that one strategy fits a particular audience, and it turns out to be wrong. You should always be open to the possibility that your assumptions may not be correct.
3. Consider Alternative Tactics
When SEO tests don’t produce the desired outcomes, it’s important to consider alternative tactics. For instance, if your initial SEO strategy was unsuccessful, try a different approach and see if that has a better effect.
4. Look for Unexpected Opportunities
It’s also important to look for unexpected opportunities when SEO tests don’t work out. For example, there may be a new audience segment or a keyword phrase that you weren’t targeting that could benefit from a different approach.
5. Keep Track of Your Progress
Finally, it’s important to keep track of your progress so that you can look back and see what worked and what didn’t. This will help you to identify trends and focus on the strategies that are more successful.
SEO tests that don’t “win” can be an invaluable source of insight. Always remember to approach any unfavourable results with an open mind and re-evaluate your assumptions. It’s also important to consider alternative tactics, look for unexpected opportunities, and keep track of your progress.