Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday

Testing is a crucial part of any SEO strategy. It helps you determine which approach to take and can help you fine-tune your campaigns for maximum success. But, not all tests have that “winning” moment. Here are some lessons to take away from SEO tests that didn’t have that “win” moment.

1. A/B Test Different Variables

A/B testing allows you to test different versions of an SEO campaign to compare the results. Try testing different title tags, keywords, content, or call to actions. This helps give you valuable insights into what works and what doesn’t.

2. Don’t Throw Out Results

Even if a test didn’t have a “winning” moment, there may be something you can still take away from it. Look for small wins, like an increase in click-through rates, or tweaks to the content that could make a big impact over time.

3. Track Metrics

To really get insights out of your tests, you need to track the metrics. This means tracking things like conversions, organic rankings, website traffic, etc. The right metrics will give you insights into the performance of your campaign.

4. Don’t Rush Results

When you’re testing, it’s important to remember that results take time. Don’t expect to see huge gains overnight; it takes time for algorithms to start giving your content a boost in organic rankings. Stick with your tests for at least a month before you make any decisions.

5. Never Stop Testing

Even when you don’t get a “winning” moment from a test, don’t give up. Continue to test different approach and variables until you find the strategy that works best for your website.


Testing is an important part of any SEO strategy, but it’s not always easy. Remember to track metrics, test different variables, and never give up on your tests even if they don’t have an immediate “winning” moment. These lessons will help you on your journey to SEO success.