Lessons Learned from SEO Tests that Didn’t Win – Whiteboard Friday

Today’s Whiteboard Friday discusses some important lessons that can be gleaned when testing out SEO strategies. Even if a test doesn’t result in a “win”, there still may be valuable takeaways that can be applied to future approaches. Listed below are some of the insights discussed during the video:

Have an Open Mind

Don’t assume that a given tactic won’t work. Just because someone has had a negative experience with a certain strategy in the past, that doesn’t mean it won’t work in the present or future. Always be open to new ideas and ready to test them out.

Start Small

Rather than making dramatic sweeping changes at once, it’s generally better to start small before attempting big changes. This makes it easier to identify which changes are producing results, allowing for more precise fine-tuning further down the line.

Keep Track

Always keep track of strategies that work and the ones that don’t, as the lessons learned from either can be invaluable. Analyzing the results, both of successes and failed attempts, can be a great way to continually better our SEO strategies.


If you have had success or failure during tests, make sure to share your insights with your peers. This can ensure that everyone is able to benefit from your discoveries, helping to improve overall SEO as a whole.

No matter what the outcome, there is always a lesson to be learned when testing out new SEO tactics. Keeping an open mind, starting small, tracking progress, and sharing insights are all great ways to ensure that you are making the most out of your testing.

Happy testing!