Lessons Learned from SEO Tests that Didn’t “Win” – Whiteboard Friday
One of the most important lessons that we can learn from SEO tests is that not all test results will produce the same behavior. While they may appear to be successful, they can still give even more information when they do not result in the “win” you were expecting.
Acknowledge Failure
The first lesson to be learned from testing is to acknowledge failure. Not all tests will produce the desired results, but it’s important to keep in mind that these tests are always teaching us something. We can learn from failure, and use it as a vehicle to improve our overall SEO strategy.
Broaden Your Perspective
It’s also important to remember that not all tests can be interpreted in the same way. A test that may not have yielded the desired results on your website may prove to be successful on another. This is why it’s important to broaden your perspective when testing and viewing the results.
Experimentation Is Key
Finally, it’s important to remember that experimentation is a major part of SEO testing. Every website is different, and what may work for one site may not work for another. This is why it’s important to experiment with different techniques to see which works best for your website. By experimenting, you’ll be able to create an effective SEO strategy that produces the desired results.
Conclusion
In conclusion, it’s important to remember that not all SEO tests will produce the desired results. However, this doesn’t mean that you should discount the data. By acknowledging failure and broadening our perspective, we can use these tests to further improve our SEO strategy. Lastly, it’s important to remember the importance of experimentation in the process. With experimentation, we can create an SEO strategy that produces the desired results.
