Pillar pages are an essential element of a successful content strategy. They provide a great way to organize and present content in an authoritative and user-friendly manner. This article explains why and how you should add them to your content strategy.
What Are Pillar Pages?
Pillar pages are webpages that help collect and organize information about a certain topic in order to provide an authoritative and user-friendly overview. They are intended to be highly visible and serve as the home for related resources, be it blog posts, products, services, or other types of content. Pillar pages are also effective in SEO, as they link to multiple related pages that are optimized for specific target keywords.
Why Should You Use Pillar Pages?
- Organized content – Pillar pages are a great way to provide an organized view of related content, which helps users quickly find what they are looking for.
- Authoritative – Google and other search engines recognize pillar pages as authoritative resources, as they are well structured and feature content that is highly relevant to the topic.
- Increased visibility – Pillar pages help boost visibility in search engines, as they are organised in a way that makes it easier for Google and other search engines to crawl and index them.
- SEO optimization – Pillar pages can help optimize content for better rankings in search engine result pages and help you outrank competitors.
How to Create Pillar Pages?
- Identify relevant topics and determine target keywords.
- Create an outline for the content and structure of the pillar page.
- Write content. Teaser or summary text of related content can be added as well to help your audience find related resources.
- Link related content.
- Optimize the page for search engines using target keywords.
Conclusion
Pillar pages are an essential part of content strategy. They help organize and present content in an authoritative and user-friendly manner. Furthermore, they can also help optimize content for better rankings in search engine result pages. By implementing them into your content strategy, you can benefit from increased visibility and better user experience.
