As a small business owner, it can be a challenge to keep up with the ever-growing number of tools and technologies to make your company run more efficiently. One solution to this problem is sales automation software, which helps streamline your sales process while ensuring that you never miss a lead or a sale opportunity.

In this article, we will review 35 of the best sales automation software platforms for small businesses. We have broken the software down into three categories, based on price, features, and industry specialization. This guide will help you choose the right platform for your business.

1. Low Cost Solutions

  • HubSpot Sales – An affordable, all-in-one sales platform with email tracking, activity tracking, and contact management features.
  • Zoho SalesIQ – A budget-friendly live chat solution to drive customer engagement.
  • SalesLoft – An AI-driven sales engagement platform with cadence building, outreach optimization, and automated sequences.
  • Groove – A comprehensive sales automation platform with lead capture, email tracking, and scheduled follow-up.

2. High End Solutions

  • Salesforce Sales Cloud – An enterprise-grade sales automation suite with AI-driven analytics and lead management.
  • Copper – An advanced sales automation platform with AI-assisted forecasting, lead generation, and CRM integration.
  • Pipedrive – A fully customizable sales pipeline automation platform with gamification features and actionable insights.
  • LeadDemon – An automated lead nurturing platform with email tracking, customizable workflows, and personalized content.

3. Industry-Specific Solutions

  • Sellsy – An all-in-one sales platform for e-commerce businesses with CRM and analytics features.
  • – A sales automation platform with integrated calling and email features designed for the B2B market.
  • Outreach – A sales engagement platform designed for the enterprise software industry with advanced analytics and automation features.
  • Asana – A task management and automation platform designed for service-based businesses such as marketing, design, and software development.

Regardless of your industry or budget, there is a sales automation platform that can help your small business scale and improve your sales process. With these 35 top picks, you should have no problem finding the right solution for your business.