It’s time to take advantage of the warmer weather and garden of content ideas to sustain your B2B business. Growing a content marketing strategy that drives sales can be intimidating, but with the right tools and steps listed below, you can reap the rewards of a blossoming content garden.

1. Focus on Quality

Quality content is always essential to make sure that your readers stay engaged. Taking the time to write more thoughtful pieces, such as industry reports and thought-leadership content, can help attract qualified leads. When creating content try to:

  • Research in-depth topics that will be valuable to your prospects
  • Include visuals such as images, videos and infographics to offer better interactivity
  • Write content according to the B2B buyer journey and target different stages of the process

2. Focus on Curation

A content strategy doesn’t have to rely solely on your own content creation. Utilizing content curation will help broaden your reach by gathering and sharing content from other sources. Content curation helps to:

  • Establish credibility by exposing your readers to quality content from third party sources
  • Support your content by adding third-party viewpoints and sources to back up the content that you create
  • Show your expertise by curating topics related to your industry and showing that you know how to identify great content

3. Focus on Distribution

Getting your content seen is just as important as creating good content. Develop a content marketing and distribution plan that incorporates various channels, such as SEO, social media, and email, to broadcast your message and reach your target audience. Think of ways to:

  • Optimize content by researching and utilizing the right keywords
  • Leverage influencers – seek out people in your industry who have a large platform to dig into a content topic
  • Encourage sharing by including a social media share button at the end of each piece of content

Gardening doesn’t have to be intimidating. With the right knowledge, tools, and plan, you can help your B2B content marketing garden flourish and thrive. Start reaping the rewards of a well-maintained content garden!