In the next decade, Artificial Intelligence (AI) will become a familiar presence in B2B marketing. AI technology is increasingly being used by marketers to automate everyday operations, enabling them to focus on other important aspects of their work. As marketers become more comfortable with using AI in their campaigns, it is important to remember that humanizing your B2B marketing can be used to differentiate your brand and stand out among the competition.

Why Is It Important To Humanize Your B2B Marketing?

  • Increase Engagement: Humanizing your B2B marketing campaigns is key to increasing engagement and converting leads. By humanizing your campaigns, you can make it more personal and increase the relevance of your message to potential customers.
  • Show Personality: Showing off your company’s personality can help you stand out from the competition. Humanizing your B2B campaigns can show your customers that you are more than just a business-focused organization, and that you genuinely care about your customers and their needs.
  • Build Trust:When customers feel like they’re interacting with a real person, they can build trust with your brand. This can lead to increased loyalty and higher engagement, improving your ROI.

How Can You Humanize Your B2B Marketing in 2023?

  • Personalize Your Content: Personalized content is key to humanizing your B2B marketing. Use AI-driven solutions to tailor your content to your audience to improve the relevance and engagement of your campaigns.
  • Focus on Storytelling: Storytelling is a powerful way to make a connection with your audience, show your brand’s personality, and build trust. Use stories to show your customers who you are and what your values are.
  • Make It Human: AI technology can help you automate mundane tasks and free up time for more creative and human-centered marketing. By investing in human-centered marketing, you can make sure that your campaigns are truly connecting with your customers.


As AI technology continues to advance, humanizing your B2B marketing campaigns is key to standing out from the competition. By focusing on personalization, storytelling, and human-centric marketing, you can make sure that your campaigns do not get lost in the mix. By investing in humanizing your B2B marketing, you can increase engagement, show off your company’s personality, and build trust with your customers.