Ted Lasso’s Winning Mindset: The Secret to Elevating Your B2B Brand
Taylor Lasso, the head coach of AFC Richmond on the NBC show Ted Lasso, is known for his positive outlook and winning mindset. As he works to lead the team to success, his mindset can also benefit B2B organizations looking to elevate their brand.
Focusing on Strengths
Change and growth for B2B brands requires focusing on strengths instead of weaknesses. Despite the obstacles that the Richmond team faced in Ted Lasso, Lasso’s emphasis on strengths rather than weaknesses helped him unlock the true potential of the players. With this mindset, organizations can apply it to B2B branding and marketing strategies to achieve the same success. Doing so also means setting realistic and achievable goals and devising strategies to reach them.
Managing Market Expectations
When facing any market situation, Ted Lasso knows to maintain composure, even under pressure. He works to better understand his target audience, their needs, and also their expectations. As organizations set their B2B marketing and branding goals, it’s important to take into account the norms in the marketplace, and anticipate how it may change and evolve. Clear communication to the target audience, continual data analysis, and frequent performance reviews will help organizations adapt their strategies and stay ahead of the competition.
Leveraging Team Strength
Strong leadership that is able to empower their teams will help drive a successful B2B brand. Ted Lasso used his support and trust in his players to lift the team up as a whole—one instance of which is when he brought out team captain Rebecca Welton to speak to the team. B2B brands can learn from him and embrace the power of personal leadership, by generating an environment that encourages performance, and boosting their teams’ morale to help the brand’s message soar.
Characterize Diversity
Encouraging diversity through different communication channels is key to the success for B2B brands. Lasso’s open-mindedness and willingness to invite a variety of perspectives and opinions into the picture has enabled him to opens the door to creative solutions and strategies. Organizations are increasingly looking towards campaigns that create connections between a brand’s mission and core values with the needs of the target audience.
To take the next steps in elevating your B2B brand, tryin these best practices:
- Focus on strengths, not weaknesses
- Discover and understand expectations of the market
- Encourage team collaboration and leadership
- Harness the power of diversity
Unlock the keys to success with Ted Lasso’s winning mindset and elevate your B2B brand today!
