What is ?

Digital Accessibility, also known as web accessibility, is defined as the ability for people with disabilities to use the web or digital products in the same way as people without disabilities. It means making sure that users can contribute, consume, and interact with content and services regardless of their technology, device, or disability.

Digital accessibility is a critical component in a web experience, and it has a positive financial impact as well. This article outlines why investing in digital accessibility will give you a positive return on investment (ROI).

Why ROI matters for Digital Accessibility?

Web accessibility requires proof that it is a sound investment. Companies can understand these ROI benefits by providing their retail consumers with a digital experience that meets their needs. From better website management to improved customer service and increased sales, the ROI of digital accessibility is clear.

What are the Benefits of Digital Accessibility?

Digital accessibility leads to numerous financial benefits for businesses.

  • Cost Savings: There are significant cost savings associated with investing in digital accessibility. Implementing web accessibility in the early stages of designing a website or product eliminates the need for costly alterations or re-designs.
  • Brand Equity: Companies that make their products accessible demonstrate a commitment to their customers—demonstrating goodwill and building trust. This is an attractive attribute that can increase a company’s brand equity.
  • Marketing Edge: Making products accessible helps to build loyalty and market share. When a company is seen as meeting the accessibility needs of its customers, the company can advertise its appeal to those with disabilities and emphasise the value of their product or services.
  • SEO Boost: Adopting web accessibility principles can also help improve search engine visibility, as many search engine algorithms reward websites for having accessible content that is easier to index and crawl.
  • Legal Compliance: Compliance with accessibility standards, such as the Americans with Disabilities Act (ADA), can prevent legal action that could arise from an inaccessible website or product.


Investing in digital accessibility is both ethically and financially beneficial. Companies should consider the potential ROI they can achieve by making their web and product content more accessible, as well as the cost savings they can experience. Ultimately, this will lead to a stronger and more successful web presence.