Tired of Chasing Vanity Metrics? Drive Better Marketing Outcomes and More Sales with B2Bmx

The challenge of balancing vanity metrics and performance-driven marketing efforts is significant. Most marketers spend too much time tracking likes, shares, and re-tweets, and too little time understanding how their content impacts hard ROI metrics like sales.

What is B2BMX?

B2Bmx is making it easier for marketers to make the shift from vanity metrics to actual outcomes by providing a comprehensive suite of integrated marketing tools that are designed to drive measurable outcomes.

Features of B2BMX

B2Bmx provides a range of features to help marketers get the most out of their digital marketing efforts:

  • Lead scoring: Automatically score leads based on their activity and engagement levels with your marketing content.
  • Campaign analytics: Track the performance of individual campaigns in real-time and easily compare efforts across campaigns.
  • Content optimization: Leverage insights and analytics to understand the content that resonates with your audience.
  • Automated workflows: Automate personalization across the buying journey and nurture leads with targeted messaging.
  • Intelligent insights: Get actionable insights that inform decision-making and help you stay ahead of the competition.

The Benefits of B2BMX

With B2BMX, marketers can stop chasing vanity metrics, and start driving measurable outcomes. Benefits include:

  • Increased ROI: Focus efforts on activities that drive ROI – not vanity metrics.
  • Greater efficiency: Automate mundane tasks and focus on the tasks that will move the needle.
  • More sales: Optimize campaigns and strategies to increase conversions and close more sales.
  • Enhanced content: Understand what resonates with your audience and develop content that engages and converts.


B2Bmx provides a comprehensive suite of powerful, integrated marketing tools that can help marketers transition from chasing vanity metrics to driving tangible outcomes. With features like lead scoring, campaign analytics and automated workflows, marketers can optimize their campaigns and strategies, and tap into the enterprise-level insights needed to increase ROI and close more sales