Twitter is one of the most widely used social media platforms. Founded in 2006, it has since provided users with an avenue to communicate and share their ideas with others around the world. With 12 million keywords, Twitter has built a significant amount of “brand equity” over the years. Here’s a closer look at the platform’s brand equity and how it has evolved over the last 17 years.

Twitter’s Brand

Twitter has spent years carefully crafting its brand, emphasizing the user experience and providing a platform to share and connect. It has become known for its reliable, up-to-date news, a wide range of topics, and easy-to-use tools. It’s no wonder that Twitter is one of the most used social media networks with over 330 million monthly active users.

Twitter’s Brand Equity

Twitter has been successful in building a significant amount of brand equity and is now one of the most recognizable brands in the world. It is valuable not only to its users, but also to advertisers and businesses looking to gain exposure and reach a larger audience.

Twitter has also been able to achieve global recognition by focusing heavily on its keyword strategy. It has a total of 12 million keywords, which is far more than any other social media platform. This humanizes the brand, making it easier for people to connect with and identify with the Twitter experience.

Keyword Strategies

Twitter has adopted several keyword strategies in an effort to keep its brand equity strong. Here are a few of those strategies:

  • Focusing on Quality Content: Paid search and organic search results are prioritized on Twitter, making it easier to find relevant content. Content quality is also taken into account, with a focus on user engagement and providing engaging, useful information.
  • Relevancy-Based Search: Twitter uses keyword relevancy to help determine what topics and conversations to highlight. This ensures that high-quality content is seen by the right people.
  • Targeted Ad Campaigns: Ad campaigns on Twitter are targeted towards specific users based on keywords. This allows advertisers to connect with their target audience more effectively.


Twitter’s brand equity has continued to grow over the years and is now one of the most recognizable brands in the world. Its focus on keywords has been a major factor in its success, allowing it to humanize its brand and create a more personalized experience for its users. With 12 million keywords and counting, Twitter is sure to remain at the top of the social media game for years to come.