As a B2B marketer, you understand an effective strategy requires knowledge about the current landscape and trends. Fortunately, LinkedIn recently released their “2020 Global B2B Marketing Trends Report,” outlining what marketers need to know to keep up with the changing climate. Here are the key takeaways from the report:
1. Relationship Marketing Will be the New Norm
Today, buyers demand personalized, meaningful interactions that rely heavily on relationships. Building relationships with customers, and creating an emotional connection is the ideal situation for B2B marketers.
2. Data-Driven Marketing Get’s the Job Done
Data-driven marketing is a great way to build buyer personas and tailor content to ensure personalization. To win in this data-driven landscape, B2B marketers must make sure their data collection, segmentation, and personalization strategies are optimized.
3. Video Content is on the Rise
Video content isn’t just for B2C marketers anymore. B2B marketers should be creating more video content for their customer base. Video content can help build relationships, help explain complex topics, and increase website engagement.
4. Diversifying Advertising Platforms is Crucial
B2B marketers need to diversify their ad platforms to reach potential customers. LinkedIn, of course, is a great spot to begin, but marketers should also use other digital platforms to amplify their messaging.
5. Content Has to be Creative to Resonate
Content is the backbone of any B2B marketing strategy, but it’s not enough to merely have content — it has to be creative and engaging. B2B marketers must create content that resonates with their audience to get their message across, build relationships, and keep people coming back for more.
To stay ahead of the competition, B2B marketers need to adjust their strategies to match the ever-changing landscape. Creating relationships with clients, leveraging data-driven techniques, utilizing video content, diversifying platforms, and crafting creative and engaging content are key steps in the right direction.
Now is the time to get creative, and get your message out there!