The importance of organic traffic to B2B marketers has grown significantly in recent years, as organic search is now a crucial part of the marketing mix. As B2B marketing trends move toward engaging meaningfully with potential buyers, intent-qualified organic traffic is becoming more important for driving conversions and revenue.

What is Intent-Qualified Organic Traffic?

Intent-qualified organic traffic is organic search engine traffic that is motivated by the user’s intention to buy a product or service. In other words, these are people who are actively looking for information related to products and services that they are interested in buying.

Benefits of Intent-Qualified Organic Traffic

Intent-qualified organic traffic offers numerous benefits to B2B marketers. Here are some of the ways that intent-qualified organic traffic can power the future of B2B marketing:

  • Engage with Potential Buyers: Intent-qualified organic traffic allows marketers to identify potential buyers who are already interested in their products or services. This makes it easier to engage with buyers who are already interested in purchasing, rather than trying to convince someone who may not be in the market.
  • Drive Relevant Traffic: Organic traffic is an effective way to attract relevant visitors to your website. Since intent-qualified organic traffic is driven by buyers who are already looking for products and services that your company offers, this can drive highly-targeted traffic to your website and increase conversion rates.
  • Optimize Revenue: By targeting intent-qualified organic traffic, B2B marketers can optimize their campaigns to generate more revenue and ROI. Intent-qualified organic traffic provides the ability to target potential buyers who are most likely to convert, leading to increased sales and profits.
  • Generate Brand Awareness: Intent-qualified organic traffic can help B2B marketers to build brand awareness and attract new customers. By targeting potential buyers who are already familiar with their products or services, intent-qualified organic traffic can help to generate more awareness and drive new sales.


Intent-qualified organic traffic is an essential part of any B2B marketer’s toolkit. By targeting buyers who are already looking for products or services that your company offers, intent-qualified organic traffic can help to drive relevant traffic, engagement, and revenue for your business.