With ever-changing algorithms and strategies, measuring your branded search engine result page (SERP) results is essential for any successful SEO campaign. As algorithms change and marketers update their tactics, it is important to understand how to measure your own performance in order to make the most of SEO opportunities.

Why Measure?

Before delving into the details of how to measure your branded SERP, we must first understand why it is important. Measuring gives insight into the overall value of your SEO efforts. It provides a quantifiable data set that can be used to understand how well your tree of websites and content are performing in search. Additionally, it can be used to determine important factors such as:

  • Organic Traffic: Measuring organic traffic allows you to see how much organic traffic you are getting from branded searches.
  • Rankings: Measuring rankings shows which websites are ranking the highest for those branded searches.
  • Competition: Measuring your competition shows where they are ranking, and how much they are benefiting from your branded search efforts.

Recommended Tactics

When measuring your branded SERP results, it is important to utilize several tactics in order to get the most accurate image and understand the performance of each website.

  • Utilize a SERP Tracking Tool: Utilize a SERP tracking tool to track your rankings and changes over time. This is a great tool because it allows you to track multiple keywords and different websites in order to gain a comprehensive overview of your SEO performance.
  • Analyze Your Site: Analyze your own website in order to determine which pages are ranked the highest and why. This allows you to identify which pages are ranking the highest and where improvements need to be made.
  • Analyze the Competition: Analyze competitors’ websites and what they are doing differently. This allows you to gain insight into their strategies and benefits and make any changes necessary to improve your own performance.


Measuring your branded SERP results is essential to understanding the success of your SEO strategies and making the most of SEO opportunities. Utilizing a tracking tool, analyzing your own website and analyzing your competition are all great tactics that will help you to accurately measure your branded SERP and make improvements for the future.