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Beyond Automation: Why Hybrid AI is the Future of Best-Answer B2B Content
The use of Artificial Intelligence (AI) as an automated response for customer service query resolution is well established in business-to-business (B2B) spaces. Yet with recent advances in machine learning (ML) and deep learning (DL), the industry is moving towards...
Site Architecture for Resource & Content Libraries — Whiteboard Friday
Site Architecture for Resource & Content Libraries — Whiteboard Friday Having a well-structured library of resources and content is essential for any website, especially for content-focused sites. But when you have a resource library of dozens or hundreds of...
Boost Your Bar Profit Margin: A Guide for US Small Business Owners
Running a successful bar or restaurant is no small feat—you’ve got to manage staff, resources, and customer expectations, just to name a few things. You also need to constantly search for ways to boost your bar’s profit margin. The good news is that there are methods...
Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push
CMO Tech Budgets Holding Steady, Ad Index Grows, and LinkedIn’s AI Push Making Headlines It’s been an interesting week for B2B marketers with news related to CMOs tech spending, an increase in the ad index, and LinkedIn’s continued investment in AI. Here’s all you...