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How to Use Estimated Brand Reach as a Meaningful Marketing Metric
Effective marketing requires understanding your audience and the level of interaction that they have with your brand. Defining the reach of your brand is crucial when it comes to measuring its success. Measuring the reach of your brand is important to tracking...
Meta Testing a Paid Verified Subscription Just Like Twitter Blue
Twitter Blue is Twitter’s premium subscription service, launched in May 2021. It allows verified Twitter users to access exclusive features and content, such as an undo tweet button and collections, for the price of $3.99 per month (or £2.99 in the UK). What Is Meta...
Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report
We have a lot to celebrate in the world of B2B marketing. From LinkedIn’s growing success as a social network to exciting new updates from Microsoft, it’s an exciting time. Keep up to date with the latest news and find a way to stay ahead of the competition with the...
Lessons Learned from SEO Tests that Didn’t "Win" – Whiteboard Friday
Lessons Learned from SEO Tests that Didn’t Win – Whiteboard Friday Today’s Whiteboard Friday discusses some important lessons that can be gleaned when testing out SEO strategies. Even if a test doesn’t result in a “win”, there still may be valuable...
Marketing for Talent Acquisition: Ideal Candidate Avatar
Marketing for Talent Acquisition Finding the right person to fill an open position is a process that often involves a range of tactics, from researching and recruiting to job postings and referrals. However, one of the most effective tactics that a company can use is...
Network with 1,000 Business Owners at Houston SBE
Houston SBE (Small Business Expo) is an event where you can network with over 1,000 business owners throughout Houston, Texas and the surrounding areas. Whether you are looking to promote your business and increase sales, hire new employees, find vendors, or...
Level Up Your Marketing Game in 2023 with These Expert Tips
Marketing is an ever-changing game and if you want to stay ahead of the competition, you have got to ensure that you are up to date with the latest tips and tricks. Here we share some expert advice on how to level up your marketing game in 2023: Set Clear Goals...
15+ Top Tips For B2B Marketers To Optimize & Humanize LinkedIn Profiles
Let’s face it – networking is the cornerstone of any sound business. One of the more popular places that many professionals network on today is LinkedIn. B2B marketers in particular should be using Linkedin to your advantage in order to help build more connections and...