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Important Tax Deadline Approaching for Employers
Employers need to be aware of the important tax deadline approaching in the U.S. on April 15th. The deadline applies to employers who are required to file tax returns with the IRS and make payments of withholding taxes. What employers need to know: File Tax Returns:...
B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities
B2B Twitter Alternatives: Mastodon, Post & Others Offer New Marketing Opportunities The launch of Twitter over a decade ago brought with it an exciting and unprecedented platform for business-to-business (B2B) marketers to engage potential customers and spread...
After Google: Should SEOs Jump Ship?
The world of search engine optimization (SEO) is ever-evolving. Search engine algorithms are constantly updated to improve user experience and to provide relevant and accurate results. Over the past several years, Google has become the undisputed leader in search...
Four Sales Tools To Use During This Economic Downturn
As businesses across the world struggle to stay afloat during this economic downturn, finding the right sales tools to leverage can make all the difference. 1. AI-Based Chatbots AI-based chatbots are a great tool to help you navigate the sales process. They can...
20 Airbnb Competitors to Consider
Staying in an Airbnb is one of the best ways to enjoy a trip, but it’s not the only option. There are plenty of great alternatives to Airbnb that provide various unique benefits and experiences. Here’s a list of 20 Airbnb competitors that you should consider. 1....
Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs
B2B Marketing Budgets Rising Recent analysis of B2B marketing spending has determined that even in a rapidly digitizing sector, budgets used for traditional marketing initiatives are set to increase. Not only are businesses in the sector preparing to invest more in...
How to Align Your Blog with Your Organic Search Conversion Funnel
Align Your Blog with Your Organic Search Conversion Funnel Organic search is an important tool for driving conversions, but if you want to be successful, you need to align your blog content with your organic search conversion funnel. Below are some tips for how to do...
10 Metrics Every Marketing Leader Should Be Tracking
Marketing leadership requires smart decision-making. When budgeting and strategizing for campaigns, it is wise to have a dashboard of key performance indicators (KPIs) that measure the effectiveness of marketing efforts. The following 10 metrics should definitely be...